End of Creator Economy? Monetizing Impact & Influence with Scott Clary, Success Story Podcast
While many professionals have in the past belittled the creator economy, according to Goldman Sachs, the creator economy was worth about 250 billion in 2023 and is set to nearly double by 2027.
And that is just one of the myriad reasons why you should tune in to our conversation today with Scott Clary, who is living this very trend. An entrepreneur, investor, author and podcaster today with a combined following of about 2 million!
Join us as we dove deep into Scott's journey and the importance of personal brand, monetizing influence, and the nuances of the creator economy.
Key Takeaways
1/ Stop self-sabotaging by focusing on the “right now.”
“I’m about a week out from answering emails that aren't really going to change my life in the next 6 to 12 months.”
How to seek balance in a busy life when you’re so goal-driven? Just like many of us, Scott has faced the "shiny object syndrome”, possibly derailing an entire career if not careful.
The truth is, if you're very set on what you want to accomplish, chances are you know exactly what you have to do to get there.
2/ Be proud of your own work; and stay long enough to see it through.
Scott Clary himself is a brand tied with impressive numbers - nearly 2 million combined followers across socials. When asked what he created in the last decade that he is most proud of, he replied, “Every single company that I've built. I'm proud of it; I would say that putting myself out there is what I have to be proud of the most.”
Not only that, approaching year 10th in the industry, Scott takes pride in sticking with what he started.
“I think people give up too early because they let self-doubt and imposter syndrome creep in.”
From the successful people he has spoken to, they all share a quality where they stayed with a thing for an unreasonable amount of time while incorporating learnings.
3/ Building companies is more than building jobs - think about the transfer of power, hiring the right person, and think beyond the face value.
This may resonate with many, as we are often made aware of this mistake but hardly avoid it enough - building a personal brand does not always mean a harsh knot between the business and the founder.
“A lot of founders just build themselves jobs, and they don't build it to sell, or they don't build systems,”
A good way to test this out: once you’ve removed the founder, does the company continue to operate as usual?
4/ Always validate product-market fit.
The simplest, most fundamental factor to consider when building a business, nevertheless, is more than often overlooked or undermined.
“The major mistake that consumer companies make is the founder thinking there's a market for the product when there really isn’t. It sounds so simple, but they don't validate product-market fit.”
Blinded by the thought of bringing something novel to the market (or really isn’t that novel after all), a lot of companies fall victim to the blue ocean problem, where it could be a huge opportunity or a huge detriment to the business.
5/ Trust yourself more.
Following a quote borrowed from Anthony Scaramucci, Scott recited, “If he could go back to Brooklyn with nothing, no money in his bank account, he trusted himself to build everything he's built again.”
Indeed, that unwavering trust in yourself is a powerful engine to keep you moving forward in any venture.
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𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐃𝐨𝐥𝐥𝐚𝐫 𝐌𝐨𝐯𝐞𝐬 is THE show for the audacious next-gen leaders.
Unfiltered. Personal. Inspirational.
Tune in to learn from world's foremost funders and founders, and their unicorn journey in the dynamic world of venture and business.
From underestimated to iconic, YOU too, can make #billiondollarmoves — in venture, in business, in life.
PODCAST INFO:
Podcast website: https://billiondollarmoves.com
Watch on Youtube: https://tinyurl.com/sarahchenglobal
Join the community: https://sarah-chen.ck.page/billiondollarmoves
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Scott Clary
Entrepreneur, investor, author, speaker & host of Success Story podcast
Scott D. Clary is a Canadian entrepreneur, business executive, author, educator, speaker & podcaster. He is the host of the 'Success Story' Podcast where he interviews inspirational people, mentors and leaders, and the founder of a weekly business newsletter with over 100,000 subscribers.
He's sold and marketed to the most iconic F500 / F100 brands throughout his career. His work has been featured in over 100+ news sites and publications. He speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup and others.