Executing On Your Purpose with Arturo Elizondo, Founder, EVERY

"If not now, then when? I had no job, nowhere to stay but I had to try. Even if I failed, I would have the peace of mind that at least I tried. I would have always wondered, what if?"

Riding this wave is Clara Foods, a Silicon Valley venture-backed company making animal protein without the animals. Led by Arturo Elizondo, Clara Foods is disrupting food technology, developing performance protein products and making the world’s first animal free egg white protein. Using advanced fermentation to brew protein that is cleaner, greener and kinder to our environment today, this week, we take a personal deep dive with the man behind the vision of eggs without chickens.

👊🏻 5 THINGS YOU'LL LEARN:

- How to execute on a vision, as a non-technical founder: including dealing with imposter syndrome

- Career transitions and deciding to take that leap

- How eggs could be made without a chicken! (P.s. a $200B opportunity)

- Plant-based foods, alternative proteins and the scale of food technology today

- Building for the long run in biotech and leveraging the first mover advantage

⏳ TIMESTAMPS

00:14 - Intro, what's on tap for this week

02:04 -Arturo finding his purpose, and taking a one-way ticket to San Francisco, obsessing about eggs

05:26 - Personal revelation to action and building a startup

11:05 - Non-technical founder on the hunt for a team

15:38 - Wait, but how are you making chicken-less eggs again?

23:58 - Breaking news! The world's first animal-free protein?

27:26 - The landscape for alternative proteins

30:30 - Building moats!

32:09 - Where to expand to first?

37:57 - Abundance mentality and the future of alternative proteins

About Arturo Elizondo

Arturo is the founder and CEO of biotech food company, Clara Foods, based in Silicon Valley that has raised over $50M in funding and makes real animal protein without the use of a single animal – starting with the world’s first chickenless egg proteins. Prior to founding Clara in 2014, Arturo served under Supreme Court Justice Sonia Sotomayor and worked for the U.S. Department of Agriculture and Credit Suisse. He has been named to Forbes 30 Under 30, the 2019 Person of the Year by the National Hispanic Institute, and one of 10 Latinos who inspire the United States by BBC World News. Arturo hails from Laredo, Texas, and grew up living on both sides of the US-Mexico border. He holds a degree in Government & Comparative Politics from Harvard University.