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Ella Jade

Ella Jade Profile Photo

Co-Founder & CEO, ROOBBA

Ella Jade is CEO & Co-Founder of ROOBBA, named “ultimate destination for luxury affordable furniture” by VOGUE and leads the industry with the fastest design to market launch times using ground-breaking in-house 3D design and production capabilities in Europe. Ella Jade leads a team pioneering advanced 3D & game-changing animation whilst developing their own generative AI instant 3D realism tech to revolutionise the way you shop for your home. Fast becoming a market leader in this space.

Ella Jade started in the interior design industry at age 10 in her father’s business of 40 years and comes from years of knowledge and experience. After following her father around from a young age, Ella Jade was notably named “the new face of interior design” by UK press. Having opened her first concession in Harrods, Ella Jade continued to design homes of royals, opening showrooms across London. After a brief stint on the The BBC Apprentice, Ella has been interviewed on Sky News, ITV, BBC as well as being invited to Buckingham Palace for her contribution to the industry.

Ella Jade studied business management at King's College London, leading King’s College London Business Club as President.

March 6, 2025

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