Founder, Modibodi
Kristy Chong OAM is the Founder of Modibodi, an innovative leak-proof apparel brand, providing a sustainable and more comfortable alternative to disposable hygiene. Kristy’s vision with Modibodi was for all people to have higher expectations of the physical, emotional and ethical comfort they get from clothing, forgo disposables, and feel empowered to live more comfortably in themselves, without limitations.
Kristy scientifically developed and proved the exclusive technologies behind the Modibodi brand including the patented Modifier Technology, and six other patent-pending technologies.
Kristy has won numerous awards including the 2018 NSW Business Woman of the Year Award and 2021 Veuve Cliquot Bold Woman award. Modibodi also won the People's Choice Award and Medium Business Awards at the 2019 National Telstra Business Awards, and was recognised by the Museum of Applied Arts and Sciences and acquired in its permanent collection as an Australian Innovation.
After 10 years at the helm of Modibodi as CEO, Kristy sold Modibodi to global health company Essity in 2022 for AUD$140M.
Kristy is a mum of 4, and is now dedicating her time to investing in and advising female owned, social impact led businesses (including Laronix, PeopleBench, CleanSlateClinics, E-leviate, Matched and SBE Growth Advisory), and through philanthropy, giving funding and support to various charitable groups within habitat conservation/restoration, and gender equity areas.
Kristy was awarded an Order of Australia Medal for her successful contribution to business, and for championing women’s health issues.