Liz Matthews
Senior Vice President, Brand and Advertising Dell Technologies
As Senior Vice President of Brand & Advertising, Liz Matthews is responsible for Dell Technologies’ verbal and visual articulation of its purpose and its brand strategy.
Her team’s charter is to creatively breakthrough in the marketplace to drive positive business outcomes and a lasting legacy for our brand. The team accomplishes this through clear and cohesive guidance around our brand identity and strategy, customer first marketing plans, impactful campaign strategies, purposeful creative execution of advertising for the full customer lifecycle, execution of all online and marcom product assets, and comprehensive go-to-market strategies and executions of sponsorships, large scale events, and product placement. Liz’s organization is elevated by her commitment for innovation and the evolving landscape of generative AI that will elevate our run-the-business motion.
Previously, Liz held multiple executive roles in Dell’s consumer and SMB businesses. She has a plethora of technology marketing experience from both large global brands like Sun Microsystems to brazen start-ups. Liz’s fruitful career, however, took off where she began her marketing journey at Johnson & Johnson.
With a clarity of vision and a spark of humor, Liz brings her passion for people to the job every day, believing a unique combination of empathy and leadership is required to maintain Dell Technologies’ position as a best-in-class tech innovator—without ever sacrificing integrity and humility. Liz has made it her mission as a leader to create a positive space within Dell Technologies that centers around inclusivity and acceptance and ensures the company is reflective of the diverse community it’s privileged to serve.
