CEO Series: Adi Tatarko, Houzz

This week, we’re diving into the remarkable journey of Adi Tatarko, Co-Founder and CEO of Houzz, a story that epitomizes resilience, innovation, and the strength of community.

 

Adi and her husband, Alon Cohen, turned their personal frustration into a global leader in the home renovation and design industry. What began as a side project evolved into a multi-billion dollar enterprise, now serving over 3 million professionals and 70 million users worldwide.

 

Let’s unpack Adi’s #billiondollarmoves in today’s CEO Series!

 

TIMESTAMPS / KEY TAKEAWAYS

 

0:00 – Intro

1:44 – Lesson #1: Don’t underestimate the power of being open to opportunities

4:52 – Lesson #2: Bootstrapping in the beginning is not the worst Idea

8:50 – Lesson #3: Build for scale AND RESILIENCE by focusing on sound foundations

13:38 – Billion Dollar Questions

 

About Adi Tatarko

 

Adi Tatarko is the co-founder and CEO of Houzz, an online platform for home remodeling and design she and her husband, Alon Cohen, started in 2009. The couple launched the website after they had trouble finding ideas for remodeling their house. Under her leadership, the company has become an influential marketplace in the design industry, connecting millions of homeowners with home professionals globally. Alon replaced Adi as CEO of the company in January 2024.

 

Prior to founding Houzz, Adi worked in international finance. She holds a BA in Economics from Tel Aviv University. Adi’s entrepreneurial acumen and deep understanding of the technology-driven consumer market make her a valuable addition to any venture capital portfolio.

 

FOLLOW ADI | LinkedIn

 

Source:

 

How I Built This with Guy Rap | Adi Tatarko 

 

‘Maybe I’m Not A Typical Founder But So What?’: How Houzz Cofounder Adi Tatarko Leads Uniquely | Forbes Women

 

Outsider Insight: Adi Tatarko | Sequoia Capital

 

Adi Tatarko (Houzz) at Startup Grind Silicon Valley

 

Houzz CEO on how she took her idea to help homeowners remodel homes and turned it a global business | Yahoo Finance

 

Houzz CEO: Empowering Users | Mad Money | CNBC

 

 

 

PODCAST INFO:

Podcast website: https://billiondollarmoves.com

Watch on Youtube: https://tinyurl.com/sarahchenglobal

Join the community: https://sarah-chen.ck.page/billiondollarmoves

 

FOLLOW SARAH:

LinkedIn: https://linkedin.com/in/sarahchenglobal

Instagram: https://instagram.com/sarahchenglobal

X/Twitter: https://x.com/sarahchenglobal

 

About Billion Dollar Moves™ Podcast

The Top Global VC Podcast for Founders & Funders

In venture, every move can make—or break—a billion-dollar outcome.
Hosted by Sarah Chen-Spellings, award-winning entrepreneur, investor, and venture insider, Billion Dollar Moves pulls back the curtain on the strategies, stumbles, and breakout moments that define the world’s most iconic companies.

Billion Dollar Moves™ Podcast

Episodes you might be interested in