What’s the secret to becoming more likable and influential as a leader? How do we actually build and scale by appealing to our consumers in a sustainable way?
Why are we more likely to eat an imperfect cookie? This week’s episode will have you taking copious notes from Phill Agnew, a behavioral science expert and my podcast brother in the network, where he hosts one of the top Marketing podcasts, Nudge and shares tips of the trade you can start applying to win business and yes influence people today.
TIMESTAMPS
00:00 – Intro
03:42 – Why sharing your imperfection is key to being likeable
11:04 – Does this apply to gender stereotypes?
15:36 – Why is Tony the Tiger on Frosties, Ronald McDonald?
19:56 – Because you’re worth it? Language matters
23:33 – Articulating value to your stakeholders
30:23 – Are marketers responsible for our culture? Will AI disrupt marketing?
35:27 – Showcasing labor to influence others
SHOW NOTES
- Aronson’s pratfall effect study is: Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal appeal. Psychonomic Science (link)
- J Sylvester study: Unfair Discrimination in the Selection Interview: An Attributional Account (link)
- Christoph Bartneck icat study https://youtu.be/7Kf9coMuVuI
- April Dunfords book obviously awesome: https://www.aprildunford.com/books
FOLLOW PHILL
LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
NUDGE Podcast: The consumer psychology podcast – listen to the researchers, authors, and pioneers in behavioral science and learn small nudges you can use to improve your work. NudgePodcast.com
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PODCAST INFO:
Podcast website: https://billiondollarmoves.com
Watch on Youtube: https://tinyurl.com/sarahchenglobal
Join the community: https://sarah-chen.ck.page/billiondollarmoves
FOLLOW SARAH:
LinkedIn: https://linkedin.com/in/sarahchenglobal
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