Social media platforms and creator-focused startups haven’t looked too hot coming into 2023, with companies like Meta, Snapchat waging of layoffs along with the rest of the tech industry. BUT the creator and influencer economy are more than just buzzwords losing interest among venture capitalists. Despite challenges on a platform level, blogger turned entrepreneur Vivy Yusof is a case study of just how retained attention is a currency that will continue to be important in 2023 and beyond.
FashionValet.com, an online marketplace that once stocked over 400 brands across Southeast Asia, became a major regional player in the fashion industry but, by 2022, she had wound the venture down, shifting her focus to her own in-house modest fashion brands, dUCK and Lilit. The silver lining? By 2022, Yusof had built a network of 14 physical stores across Malaysia and Singapore and sold more than 3 million scarves from just one of her brands. Today, we unpack Vivy’s journey, the cost of building a brand around herself, her regret on not acting on her gut and her BILLION DOLLAR AMBITIONS for her next decade in the modest fashion industry.
Watch this on Youtube: https://bit.ly/3mPihUI
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Find out more about Vivy
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Billion Dollar Moves is THE show for the audacious next generation leader; featuring the top US-Asia founders, funders and execs. From the growing pains of a unicorn journey to IPO, scaling a venture capital firm, we cover it all in the world of venture & business. Learn from the crème de la crème so YOU too, can make #billiondollarmoves — in venture, in business, in life.
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